With all the noise and new companies emerging daily in this industry, marketing strategy is a critical component for any successful cannabis company.
The cannabis industry faces unique challenges however, and with that requires creative strategy to successfully market a product, service, or brand. One strategy that is changing the way companies think about marketing is to collaborate with influencers for mutual syndications.
These influencers are the Facebook fan pages, Instagram entertainers, YouTubers, and Snapchat users that possess the unique power to create engaging content while also having an audience of dedicated enthusiasts that are ready to listen and learn.
The right strategy and partnerships can create meaningful impact and leave a last impression on your target market, and that is our focus at Adspire. In this article, we look at the first five of ten up and coming influencers in the space right now.
1. Bess Byers (AKA Cannabess)
Cannabess has been making a steady climb on Instagram because of her unique ability to capture cannabis and the lifestyle in such a unique way. Her Instagram feed is a unique blend of cannabis, people, and products.
While many companies tend to focus on number of followers and other vanity metrics, they often miss a whole array of talented creators and influencers that are slowly on the rise. Cannabess is a must follow for brands looking to better understand how to convey with their audience in a meaningful way.
2. Mike Straumietis (AKA BigMike)
BigMike can be considered a pioneer of the industry with a passion for making cannabis a non-stigmatized part of society. With over 200 employees and $65 million in annual sales, he has positioned himself to be an integral part of the growing industry.
He has put his personal brand on the forefront of Advanced Nutrients and has accumulated more than 1.2 million followers on Instagram, and is growing at over 30,000 followers every month. He puts a raw twist on his personal brand and is often considered “The Dan Bilzerian of Weed.” A lot can be learned from his branding strategy.
3. Loaded Up
These guys have been quickly on the rise. They take on the perfect mix of “stoner stereotype” while adding an educational/entertaining twist that makes them hard to turn off. Growing at more than 10,000 subscribers and 1 million video views per month on YouTube alone, they are sure to put themselves among the stars in the new era of media.
Many companies have been trying to move away from the stoner stereotype, but the guys over at Loaded Up have proven that the right mix of content and people can put a fresh twist on what it means to be a consumer.
4. Keti Ch (AKA Keti.JPG)
Keti.JPG may not have the largest audience, but she certainly knows how to capture cannabis and the lifestyle in a truly intimate way. Keti moved to the United States from the Republic of Georgia four years ago and learned English as her third language.
Her feed includes a mix of the models, cannabis, and products all intertwined with a strong PNW vibe. Keti is a great follow for flower brands and product companies. She has an unbelievable ability to capture product with an aesthetic pull that can be considered hypnotizing.
5. Weed Bae (AKA Weed.Bae)
Weed Bae is a no bullshit entrepreneur who is dominating social media in the cannabis industry. She gives a refreshing perspective on what it means to be an entrepreneur in this industry, and isn’t afraid to call out the problems and issues that she faces through her businesses and experiences.
She can be considered a social media kingpin, but has also successfully launched physical products, such as The Lit Kit, a CBD bath bomb that recently placed second place for best topical at High Times Cannabis Cup. She can be found on Instagram, Snapchat, and YouTube, all of which relay their own unique experience.
Bigger Isn’t Always Better
Hopefully you found part one of this series insightful. Influencers are where they are because of their ability to convey with their audience in a meaningful way, and a lot can be learned from their strategy. I often see these articles crafted for influencers who are the biggest, a characteristic that has continued to become a smaller component for success as talented creators and influencers continue to join and utilize these platforms. Stay tuned for part two, which will be released in the coming weeks.